List of the 50 most popular colours used in professional web design


Colours not only enhance the aesthetic appeal of a webpage, but they also contribute to user engagement, brand identity, and overall user experience.

After analysing insights from various web design projects and industry trends, we have compiled what we consider to be the definitive list of the 50 most popular colours used in web design. For your convenience, we have also added the relevant hex codes for each colour mentioned.

Whether you’re a designer looking to inspire your next project, or a platform entrepreneur aiming to improve your user interface, this list will be an invaluable resource.

Lets get started:

  • Classic Blue – #007BFF: This is a vibrant blue that conveys trust and dependability, perfect for corporate websites.
  • Pure White – #FFFFFF: Essential for a clean and minimalist design, providing a background that makes content pop.
  • Black – #000000: Offers bold contrasts and is ideal for typography and other design elements to stand out.
  • Soft Grey – #F5F5F5: A light grey that works well as a subtle background colour, helping reduce visual fatigue.
  • Charcoal Grey – #333333: Darker than soft grey, providing sophistication and often used for textual elements.
  • Crimson Red – #DC143C: A striking red that is perfect for calls-to-action and can provoke strong emotions.
  • Ruby Red – #9B111E: A deeper red that exudes elegance and is often used in luxury brand websites.
  • Cobalt Blue – #0047AB: Powerful and assertive, this blue is great for professional and tech-oriented sites.
  • Turquoise – #30D5C8: This bright, welcoming blue-green is good for spa and wellness-themed websites.
  • Emerald Green – #50C878: This symbolises balance and harmony, suitable for eco-friendly and sustainability-focused sites.
  • Forest Green – #228B22: Darker green conveying growth and prosperity, often used in finance and business sectors.
  • Mustard Yellow – #FFDB58: This is a warm yellow that stands out and is effective in creative and youthful website designs.
  • Gold – #FFD700: Exudes luxury and prestige, perfect for high-end commerce and exclusive clubs.
  • Coral – #FF7F50: A blend of orange and pink, giving a vibrant, energetic feel to any website.
  • Salmon – #FA8072: Softer than coral, bringing a gentle, friendly vibe to culinary or lifestyle sites.
  • Chocolate Brown – #D2691E: Rich and robust, conveying reliability, often used in furniture or gourmet food sites.
  • Coffee Brown – #6F4E37: A deeper brown that works well for antique and vintage themed websites.
  • Plum – #8E4585: Deep and luxurious, suitable for art galleries and creative portfolios.
  • Lavender – #E6E6FA: Light and airy, ideal for health and beauty websites promoting calm and relaxation.
  • Mint Green – #98FF98: Fresh and clean, perfect for healthcare and organic product sites.
  • Electric Blue – #7DF9FF: Vibrant and eye-catching, used in websites that want to appear modern and energetic.
  • Midnight Blue – #191970: Deep and introspective, offering a professional and contemplative look.
  • Asphalt – #130A06: Almost black, this colour is great for background areas to create depth in design.
  • Cream – #FFFDD0: Soft on the eyes, providing a warm backdrop that complements most design elements.
  • Teal – #008080: A sophisticated blend of blue and green, ideal for corporate and financial websites. Increasingly popular.
  • Pastel Pink – #FFD1DC: Soft and inviting, perfect for products targeting a female demographic.
  • Sunset Orange – #FF4500: Vibrant and energetic, great for dynamic websites encouraging user action.
  • Peach – #FFE5B4: Gentle and friendly, suitable for beauty and health wellness sites.
  • Olive Green – #808000: Earthly and muted, excellent for military and adventure-themed websites.
  • Sandstone – #786D5F: Neutral and versatile, works well for real estate and construction business websites.
  • Navy Blue – #000080: Represents professionalism and seriousness, preferred by legal and consultancy firms.
  • Sky Blue – #87CEEB: Calming and open, ideal for travel and leisure websites.
  • Saffron – #F4C430: Bright and inspiring, perfect for creative agencies and innovative tech start-ups.
  • Rose Gold – #B76E79: Trendy and appealing, often used in fashion and lifestyle sites.
  • Violet – #8F00FF: Bold and mysterious, suitable for entertainment and niche market websites.
  • Lime Green – #32CD32: Energetic and lively, frequently used in sports and fitness websites.
  • Cinnamon – #D2691E: Warm and cosy, appealing for bakery and homemade goods websites.
  • Burnt Sienna – #E97451: Rustic and earthy, great for artisanal crafts and fine arts websites.
  • Magenta – #FF00FF: This is a bright and bold, used to inject fun and vibrancy into design-focused sites.
  • Ivory – #FFFFF0: Soft and calming, often used in luxury home décor and wedding websites.
  • Charcoal – #36454F: Sturdy and authoritative, ideal for tech gadgets and men’s fashion sites. Increasingly popular as an alternative to Black (#000000).
  • Sapphire – #0F52BA: Rich and opulent, commonly used in jewellery and luxury good websites.
  • Fuchsia – #FF00FF: Electric and playful, this is a favourite in beauty and pop-culture sites.
  • Tangerine – #F28500: A vibrant and stimulating orange, optimally used in food and drink sectors.
  • Brick Red – #CB4154: Deep and robust, works well for historical sites and cultural blogs.
  • Sea Green – #2E8B57: Refreshing and harmonious, suitable for environmental and travel websites.
  • Pumpkin – #FF7518: Warm and inviting, commonly chosen for autumn-themed campaigns.
  • Electric Lime – #CCFF00: Striking and memorable, excellent for promotions and attention-grabbing headlines.
  • Silver – #C0C0C0: Sleek and sophisticated, utilised in luxury goods and high-tech product sites.
  • Onyx – #353839: Solid and imposing, an excellent choice for professional portfolios and corporate sites.

INTEGRATING COLOUR INTO DESIGN

Incorporating these colours can significantly impact your website’s dynamics. The key is to understand what each colour suggests and how it can harmoniously blend with your brand’s message and aesthetic.

  • Brand Alignment: Ensure your colour choices reflect your brand personality. For instance, choose robust, confident colours like Classic Blue or Jet Black for professional services or softer tones like Cream or Pastel Pink for a more approachable and soft brand image.
  • User Experience: Colours influence mood and behaviour. For example, using shades like Emerald Green can evoke a sense of balance, ideal for health-oriented websites, while colours like Crimson Red can generate excitement and urgency, perfect for sales or special offers.
  • Visual Hierarchy: Use colour to guide visitors through your site with a visual hierarchy. Highlight important elements like CTAs with contrasting colours to stand out against the background.

By strategically incorporating these colours, you can not only enhance the visual appeal of your website, but also improve functional elements like user navigation and engagement.

Whether refreshing an existing website or building a new one, we hope you have found this management-level guide helpful; and has empowered you to make informed colour decisions that align with your objectives and appeal to your intended audience.

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